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Andrew "Andy" P. Mooney is the CEO of Fender Musical Instruments Corporation and former chairman of Disney Consumer Products (DCP). Mooney joined the Walt Disney Company as president of DCP in January 2000 and was made chairman in May 2003. Vertical businesses under Mooney's leadership and the DCP umbrella are The Baby Einstein Company, Disney Publishing Worldwide and newly re-acquired retail chain The Disney Store.〔(【引用サイトリンク】url=http://corporate.disney.go.com/corporate/bios/andrew_mooney.html )〕 Extensive press coverage indicates Mooney has turned around DCP's business through a variety of initiatives. Reports focus on how he and his team have strengthened the Disney brand at the retail level, encouraged product innovation in the licensing business, and developed strong relationships with many of the world's largest and most trusted retailers including Walmart, Target, Sears/Kmart, and Costco. Mooney has been credited with pioneering the $4 billion Disney Princess franchise, an idea that Mooney says struck him at a Disney on Ice performance a few years earlier. In Spring 2007, Mooney appeared on news segments and was quoted in numerous publications covering the latest upmarket franchise opportunity for Disney Princess—Disney wedding gowns, a concept created and developed by his executive assistant, Pamela Kemp. Prior to Disney, Mooney spent 20 years with Nike, Inc. Originally joining Nike's United Kingdom division as chief financial officer, he transitioned to marketing in 1982, holding several senior positions before becoming chief marketing officer for Nike in the United States in 1994. Immediately prior to joining DCP, Mooney was chief marketing officer and head of Nike's $3 billion Global Apparel organization with additional responsibilities for worldwide marketing strategies for the Nike and Jordan brands. He led the reorganization of Nike's brand marketing activities and introduced new advertising strategies. A native of Whitburn, Scotland, Mooney holds an Accounting Certificate in the United Kingdom. Mr. Mooney announced his resignation from Disney on September 6, 2011 to pursue interests with other companies. In March 2012, Mooney joined the Board of shopkick, the mobile shopping app., along with Kleiner Perkins and Reid Hoffman. In January 2013, Quiksilver announced that Mooney would be its new President and Chief Executive Officer, replacing Bob McKnight. Andy Mooney was also Quiksilver’s CEO and was known to strain relationships with the surf industry when Quiksilver decided to hold a Black Friday sale on wetsuits right before Christmas, it hurt the specialty store’s sales alienating the brand and eventually leading them to file for bankruptcy. Mooney was eventually replaced in March 2015 by longtime Quiksilver employee Pierre Agnes to restructure the brand. On March 27, 2015, Quiksilver announced the termination of Mooney as CEO of the company. Expecting better results on this one, he was replaced as CEO by Pierre Agnes, who has worked at Quiksilver for 27 years and was promoted to president in November 2014. On June 2, 2015, Mooney was appointed CEO of Fender Musical Instruments Corporation, replacing Scott Gilbertson. ==References== 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Andy Mooney」の詳細全文を読む スポンサード リンク
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